International Marketing (World Student)
Edición de la obra International marketing
| Autor | Philip R. Cateora, John M. Hess |
|---|---|
| Editorial | Irwin |
| Fecha de publicación | December 1992 |
| Páginas | 864 |
| Formato | Paperback |
| ISBN-13 | 9780256128741 |
| ISBN-10 | 025612874X |
| LCCN | 92016448 |
| Número de Cutter | C359i |
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.