International marketing
Edición de la obra International marketing
| Autor | Philip R. Cateora |
|---|---|
| Editorial | Irwin McGraw-Hill |
| Fecha de publicación | 2002 |
| Lugar | New York |
| Idioma | inglés |
| Formato | [videorecording] / |
| ISBN-10 | 0072448768 |
| OCLC | 51310995 |
| Serie | MKT 402a (NU course) · MKT 430 (NU course) · MKT 602 (NU course) |
| Número de Cutter | C359i |
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.