International Marketing
Edición de la obra International marketing
| Autor | Philip R. Cateora, John L. Graham, R. Bruce Money |
|---|---|
| Editorial | McGraw-Hill Education |
| Fecha de publicación | 2023 |
| Idioma | inglés |
| ISBN-13 | 9781266148637 |
| Número de Cutter | C359i |
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.