International marketing
Edición de la obra International marketing
| Autor | Philip R. Cateora |
|---|---|
| Editorial | McGraw-Hill Education |
| Fecha de publicación | 2016 |
| Lugar | New York, NY |
| Idioma | inglés |
| Páginas | 662 |
| ISBN-13 | 9781259253065 |
| ISBN-10 | 1259253066 |
| OCLC | 954422062 |
| Número de Cutter | C359i |
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.