Linking Human Resources To Marketing Performance (Journal of Relationship Marketing) (Journal of Relationship Marketing)
Edición de la obra Internal relationship management
| Autor | Michael D. Hartline, David Bejou |
|---|---|
| Editorial | Haworth Press |
| Fecha de publicación | December 2004 |
| Idioma | inglés |
| Páginas | 110 |
| Formato | Hardcover |
| ISBN-13 | 9780789024602 |
| ISBN-10 | 0789024608 |
| OCLC | 822561590 |
| LCCN |
| 2004015938 |
| Número de Cutter | H332i |
|---|
"Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and - ultimately - external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models."--Jacket.