Inside the Tornado
Marketing Strategies from Silicon Valley
Edición de la obra Inside the Tornado
| Autor | Geoffrey A. Moore |
|---|---|
| Editorial | HarperCollins Publishers |
| Fecha de publicación | 2001 |
| Idioma | inglés |
| ISBN-13 | 9780060099541 |
| Número de Cutter | M822i |
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.