Impulse

why we do what we do without knowing why we do it

Edición de la obra Impulse

Our lives are shaped by the choices we make. Some are the result of careful reflection; most happen purely on impulse. In this book, chartered psychologist Dr David Lewis builds on his own ground breaking research at Mindlab International to argue that if we can reach a true understanding of our impulses, we will have a better picture of our actions, our motivations, our emotions and, ultimately, our successes and failures. improve our self-control and resist harmful impulses? And he goes on from their to show how companies are exploiting our natural tendencies to sell us things we don't necessarily need. Psychology. Sales & marketing.

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