
IMC Planpro Handbook and IMC Planpro Software Package for Integrated Advertising Promotion and Marketing Communications
Edición de la obra IMC Planpro Handbook and IMC Planpro Software Package for Integrated Advertising Promotion and Marketing Communications
| Autor | Kenneth E. Clow |
|---|---|
| Editorial | Prentice Hall |
| ISBN-13 | 9780132090704 |
| Número de Cutter | C648i |