
Hungry StartUp Strategy
Edición de la obra Hungry StartUp Strategy
| Autor | Peter S. Cohan |
|---|---|
| Editorial | Berrett-Koehler Publishers |
| Fecha de publicación | 2012 |
| Páginas | 244 |
| ISBN-13 | 9781609945282 |
| OCLC | 781679234 |
| LCCN | 2012032895 |
| Número de Cutter | C678h |
Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.