How to Do Marketing Research
Edición de la obra How to do marketing research
| Autor | Paul N. Hague, Peter Jackson |
|---|---|
| Editorial | Kogan Page |
| Fecha de publicación | April 30, 1990 |
| Páginas | 128 |
| Formato | Paperback |
| ISBN-13 | 9780749400088 |
| ISBN-10 | 0749400080 |
| Número de Cutter | H147h |
Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.