How Minds Change
The Science of Belief, Opinion and Persuasion
Edición de la obra How Minds Change
| Autor | David McRaney |
|---|---|
| Editorial | Oneworld Publications |
| Fecha de publicación | 2022 |
| Idioma | inglés |
| Páginas | 352 |
| ISBN-13 | 9781786071637 |
| Número de Cutter | M478h |
'In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them' - Adam Grant, author of the bestselling *Think Again* 'Fascinating' - *Daily Mail* You might feel like the world is getting nastier and more polarised. But you could be the conversation away from changing someone's mind about something, maybe a lot of things. David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place. Along the way he meets a former Westboro Baptist Church member who was deradicalized on Twitter, finds a 9/11 Truther who turns his back on it all, and reveals how, within a few years, half a ciuntry can go from opposing the 'gay agenda' to happily attending same-sex weddings. *How Minds Change* reveals how beliefs take hold, not over hundred of years, but in less than a generation, in less than a decade, and sometimes in an instant.