How expansion advertising affects brand usage frequency
a programmatic evaluation
Edición de la obra How expansion advertising affects brand usage frequency
| Autor | Brian Wansink |
|---|---|
| Editorial | Marketing Science Institute |
| Fecha de publicación | 1993 |
| Lugar | Cambridge, Mass |
| Idioma | inglés |
| Serie | Report / Marketing Science Institute -- no.93-126 · Working paper / Marketing Science Institute |
| Número de Cutter | W251h |