
How Asia Advertises
The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
Edición de la obra How Asia Advertises
| Autor | Jim Aitchison |
|---|---|
| Editorial | Wiley, J. Wiley & Sons (Asia) |
| Fecha de publicación | June 6, 2002 |
| Idioma | inglés |
| Páginas | 400 |
| ISBN-13 | 9780470820551 |
| ISBN-10 | 0470820551 |
| OCLC | 50191103 |
| LCCN | 2002514302 |
| Número de Cutter | A311h |