High-Involvement Innovation
Building and Sustaining Competitive Advantage Through Continuous Change
Edición de la obra High-Involvement Innovation
| Autor | John Bessant |
|---|---|
| Editorial | Wiley |
| Fecha de publicación | June 9, 2003 |
| Idioma | inglés |
| Páginas | 256 |
| ISBN-13 | 9780470847077 |
| ISBN-10 | 0470847077 |
| OCLC | 51446108 |
| LCCN | 2003041083 |
| Número de Cutter | B557h |
"Designed for MBA and MSc courses in the management of technology and innovation. High-Involvement Innovation will also be highly relevant to practising managers who are facing the challenge of trying to mobilize their organizations to be more capable of continuous innovation."--BOOK JACKET.