How to Find and Execute Your Company's Next Big Growth Strategy
Edición de la obra Hidden in Plain Sight
| Autor | Erich Joachimsthaler |
|---|---|
| Editorial | Harvard Business School Press |
| Fecha de publicación | May 17, 2007 |
| Idioma | inglés |
| Páginas | 272 |
| Formato | Hardcover |
| ISBN-13 | 9781422101650 |
| ISBN-10 | 1422101657 |
| OCLC | 82672174 |
| LCCN | 2007006551 |
| Número de Cutter |
J62h"Hidden in Plain Sight explains how to spot opportunities before your rivals do. Through eye-opening stories, Erich Joachimsthaler introduces the demand-first innovation and growth model - a systematic and repeatable process that helps you really see the biggest opportunities hidden in plain sight." "Revealing the innovative practices of organizations and brands as diverse as BMW, Apple, Frito-Lay, GE Health-care, Allianz, Axe, Procter & Gamble, Starbucks, and Netflix, this book shows you how to deliver what truly matters in people's lives - not just whatever you can sell them today. Your reward? Dramatic new business growth that leaves competitors scrambling."--BOOK JACKET.