Hey, Whipple, Squeeze This
Edición de la obra Hey, Whipple, squeeze this
| Autor | Luke Sullivan |
|---|---|
| Editorial | John Wiley & Sons, Ltd. |
| Fecha de publicación | 2008 |
| Lugar | New York |
| Idioma | inglés |
| Formato | Electronic resource |
| ISBN-13 | 9780470267714 |
| Número de Cutter | S949h |
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.