Herd
how to change mass behaviour by harnessing our true nature
Edición de la obra Herd
| Autor | Mark Earls |
|---|---|
| Editorial | Wiley |
| Fecha de publicación | 2009 |
| Lugar | Chichester, West Sussex, United Kingdom |
| Idioma | inglés |
| Páginas | 399 |
| ISBN-13 | 9780470744598 |
| ISBN-10 | 0470744596 |
| OCLC | 316010059 |
| Número de Cutter | E12h |
Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a generation.