ha-Ḳerav ʻal ha-Ḳolah
ṿe-khetsad Pepsi Ḳoleh nitsḥah bo ...
Edición de la obra The other guy blinked
| Autor | Roger Enrico |
|---|---|
| Editorial | Maṭar |
| Fecha de publicación | 1987 |
| Lugar | Tel Aviv |
| Idioma | heb |
| Páginas | 245 |
| OCLC | 234335311 |
| Número de Cutter | E59h |
If you were born before 1980, I'm sure you remember what has come to be known as the biggest marketing disaster of all time: New Coke. You've heard Coke's side of the story. *The Other Guy Blinked* tells the story from Pepsi's point of view. > The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in which Pepsi ultimately came out ahead. (Goodreads) Note that as of 2016, Coke is comfortably leading the market again.