Guerrilla publicity
hundreds of sure-fire tactics to get maximum sales for minimum dollars
Edición de la obra Guerrilla publicity
| Autor | Jay Conrad Levinson |
|---|---|
| Editorial | Adams Media, David & Charles [distributor] |
| Fecha de publicación | 2008 |
| Lugar | Avon, Mass, Newton Abbot |
| Idioma | inglés |
| Páginas | 336 |
| ISBN-13 | 9781440515996, 9781440515989, 9781598698459 |
| ISBN-10 | 1440515999, 1440515980, 1598698451 |
| OCLC | 776904456 |
| Número de Cutter | L665g |
Presents advice for increasing a product's visibility, from how to make friends in the media to using the Internet, making a catchy introduction, and using press kits to increase exposure.