Guerrilla advertising
cost-effective techniques for small-business success
Edición de la obra Guerrilla advertising
| Autor | Jay Conrad Levinson |
|---|---|
| Editorial | Houghton Mifflin |
| Fecha de publicación | 1994 |
| Lugar | Boston |
| Idioma | inglés |
| Páginas | 283 |
| ISBN-10 | 0395687187 |
| OCLC | 29843951 |
| LCCN | 94003957 |
| Número de Cutter | L665g |
Levinson offers advice in developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media.