Google Analytics 2.0
Edición de la obra Google Analytics 2.0
| Autor | Jerri L. Ledford |
|---|---|
| Editorial | Wiley |
| Fecha de publicación | 2007 |
| Lugar | Indianapolis, IN |
| Idioma | inglés |
| Páginas | 318 |
| ISBN-13 | 9780470175019 |
| OCLC | 273049852 |
| LCCN | 2007026265 |
| Número de Cutter | L473g |
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.