Gonzo Marketing
Winning through Worst Practices
Edición de la obra Gonzo Marketing
| Autor | Christopher Locke |
|---|---|
| Editorial | Capstone |
| Fecha de publicación | December 24, 2001 |
| Idioma | inglés |
| Páginas | 252 |
| Formato | Hardcover |
| ISBN-13 | 9781841121666 |
| ISBN-10 | 1841121665 |
| Número de Cutter | L814g |
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.