Gonzo Marketing
Winning Through Worst Practices
Edición de la obra Gonzo Marketing
| Autor | Christopher Locke |
|---|---|
| Editorial | Hardie Grant Books |
| Fecha de publicación | 2001 |
| Formato | Paperback |
| ISBN-10 | 1740640357 |
| OCLC | 155046977 |
| Número de Cutter | L814g |
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.