Gonzo Marketing
Edición de la obra Gonzo Marketing
| Autor | Christopher Locke |
|---|---|
| Editorial | Simon & Schuster Audio |
| Fecha de publicación | October 1, 2001 |
| Idioma | inglés |
| Formato | Audio cassette |
| ISBN-13 | 9780743507851 |
| ISBN-10 | 0743507851 |
| OCLC | 48891949 |
| Número de Cutter | L814g |
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.