Gonzo Marketing
Winning Through Worst Practices
Edición de la obra Gonzo Marketing
| Autor | Christopher Locke |
|---|---|
| Editorial | Perseus Books Group |
| Fecha de publicación | October 9, 2001 |
| Idioma | inglés |
| Páginas | 256 |
| Formato | Hardcover |
| ISBN-13 | 9780738204086 |
| ISBN-10 | 0738204080 |
| Número de Cutter | L814g |
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.