Gonzo marketing
winning through worst practices
Edición de la obra Gonzo marketing
| Autor | Christopher Locke |
|---|---|
| Editorial | Perseus Pub. |
| Fecha de publicación | 2001 |
| Lugar | Cambridge, MA |
| Idioma | inglés |
| Páginas | 240 |
| ISBN-13 | 9780738204086, 9780738207698 |
| ISBN-10 | 0738204080, 0738207691 |
| OCLC | 48777525 |
| LCCN | 2001097865 |
| Número de Cutter | L814g |
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.