anti-smoking campaigns in California, France, and Japan
Edición de la obra Globalizing tobacco control
| Autor | Roddey Reid |
|---|---|
| Editorial | Indiana University Press |
| Fecha de publicación | 2005 |
| Lugar | Bloomington |
| Idioma | inglés |
| Páginas | 310 |
| ISBN-10 | 0253346673, 0253218098 |
| OCLC | 59756154 |
| LCCN | 2005011500 |
| Serie | Tracking globalization |
| Número de Cutter | R357g |
A tangible aspect of living, working, and travelling in the 21st century is the experience of moving between smoke-filled and smoke-free environments. In "Globalizing Tobacco Control", Roddey Reid examines what lies behind this experience: the revolution in public attitudes and health codes that regulate daily routines and the life of the body. While the gradual replacement of smoking with non-smoking as the social norm is a global phenomenon, it has not followed the same trajectory everywhere. Reid compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. He explores distinctive national histories of tobacco; evolving global marketing strategies of transnational tobacco corporations; 'social marketing' techniques used to tailor public health messages to particular ethnic communities; and the programs of international public health organizations.