Globalization and strategic alliances

the case of the airline industry

Edición de la obra Globalization and strategic alliances

"This book presents the past history and current status of airline alliances, discusses reasons why alliances are being formed, analyzes the questions 'why are alliances likely to remain a key fixture of the airline industry in the foreseeable future?' and 'what implications do alliances have on carrier management and public policy makers?', and quantifies the key economic effects of airline alliances.". "The work is intended for graduate students, business strategy and government policy researchers, applied economists, consultants, and other researchers interested in transport industry and/or strategic alliances as a general topic. It could also serve as a reference resource for graduate and undergraduate courses on industrial organization, strategic management, air transport, transport in general, and international business, regulations and international organizations."--BOOK JACKET.