Edición de la obra Global strategic management
| Autor | Gerardo R. Ungson, Yim-yu Wong |
|---|---|
| Editorial | M.E. Sharpe |
| Fecha de publicación | November 30, 2007 |
| Idioma | inglés |
| Páginas | 624 |
| Formato | Paperback |
| ISBN-13 | 9780765616883 |
| ISBN-10 | 0765616882 |
| OCLC | 898475334, 70864406 |
| LCCN | 2006024565 |
| Número de Cutter |
U57g |
"This text provides an applied and integrated global strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives: first, it provides intellectual and practical guidelines for students to execute goals and strategies that lead to meaningful and productive results. This book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help students and managers emerge with a completed business plan after the last chapter; second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A learning objective is to have students and managers understand and evaluate the major issues involved in strategy formulation and implementation in a global context; and third, it provides an accessible framework that will help guide students and managers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad." "In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide readers insights on the challenges imposed by globalization and technology on managers operating in a global context."--BOOK JACKET.