Global Marketing Strategy
Edición de la obra Global marketing strategy
| Autor | Harold Wong Chee, Rod Harris |
|---|---|
| Editorial | Trans-Atlantic Publications |
| Fecha de publicación | June 1998 |
| Idioma | inglés |
| Páginas | 800 |
| Formato | Paperback |
| ISBN-13 | 9780273623489 |
| ISBN-10 | 0273623486 |
| Número de Cutter | C515g |
Designed for courses in international and global marketing at undergraduate and postgraduate diploma level, this text offers an overview of the theory and implementation of global marketing strategies.