impacts of national environment and policy
Edición de la obra Global e-commerce
| Autor | Kenneth L. Kraemer |
|---|---|
| Editorial | Cambridge University Press |
| Fecha de publicación | 2006 |
| Lugar | Cambridge |
| Idioma | inglés |
| Páginas | 444 |
| ISBN-13 | 9780521848220 |
| ISBN-10 | 0521848229 |
| OCLC | 65203226 |
| LCCN | 2006299924 |
| Número de Cutter | K89g |
"Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country."--BOOK JACKET