Getting to plan B
breaking through to a better business model
Edición de la obra Getting to plan B
| Autor | John W. Mullins |
|---|---|
| Editorial | Harvard Business Press |
| Fecha de publicación | 2009 |
| Lugar | Boston, Mass |
| Idioma | inglés |
| Páginas | 272 |
| ISBN-13 | 9781422126691 |
| OCLC | 262430684 |
| LCCN | 2009007185 |
| Número de Cutter | M959g |
Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model.