Getting It Right the Second Time
How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
Edición de la obra Getting It Right the Second Time
| Autor | Michael Gershman |
|---|---|
| Editorial | Addison-Wesley |
| Fecha de publicación | September 1991 |
| Idioma | inglés |
| Páginas | 270 |
| Formato | Paperback |
| ISBN-13 | 9780201567557 |
| ISBN-10 | 0201567555 |
| Número de Cutter | G381g |