Free gift inside!
forget the customer ; develop marketease
Edición de la obra Free gift inside!
| Autor | Brown, Stephen |
|---|---|
| Editorial | Capstone |
| Fecha de publicación | 2003 |
| Lugar | Chichester |
| Idioma | inglés |
| Páginas | 294 |
| ISBN-10 | 1841125466 |
| OCLC | 52358132 |
| LCCN | 2004298323 |
| Número de Cutter | B879f |
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing