Focus groups
theory and practice
Edición de la obra Focus groups
| Autor | David W. Stewart |
|---|---|
| Editorial | SAGE Publications |
| Fecha de publicación | 2007 |
| Lugar | Thousand Oaks |
| Idioma | inglés |
| Páginas | 188 |
| ISBN-10 | 0761925821, 076192583X |
| OCLC | 65165444 |
| LCCN | 2006009180 |
| Serie | Applied social research methods series -- v. 20 |
| Número de Cutter | S849f |
Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.