Focus
The Future of Your Company Depends on It
Edición de la obra Focus
| Autor | Al Ries |
|---|---|
| Editorial | HarperCollins Publishers |
| Fecha de publicación | April 1999 |
| Idioma | inglés |
| Formato | Hardcover |
| ISBN-13 | 9780066620329 |
| ISBN-10 | 0066620325 |
| Número de Cutter | R559f |
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.