Focus
The Future of Your Company Depends on It (Collins Business Essentials)
Edición de la obra Focus
| Autor | Al Ries |
|---|---|
| Editorial | Collins |
| Fecha de publicación | September 27, 2005 |
| Idioma | inglés |
| Páginas | 320 |
| Formato | Paperback |
| ISBN-13 | 9780060799908 |
| ISBN-10 | 0060799900 |
| OCLC | 61852639 |
| Número de Cutter | R559f |
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.