Focus
The Future of Your Company Depends on It
Edición de la obra Focus
| Autor | Al Ries |
|---|---|
| Editorial | Collins |
| Fecha de publicación | June 18, 1997 |
| Idioma | inglés |
| Páginas | 320 |
| Formato | Paperback |
| ISBN-13 | 9780887308635 |
| ISBN-10 | 0887308635 |
| Número de Cutter | R559f |
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.