Focus
the future of your company depends on it
Edición de la obra Focus
| Autor | Al Ries |
|---|---|
| Editorial | HarperBusiness |
| Fecha de publicación | 1996 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 304 |
| ISBN-10 | 0887307647 |
| OCLC | 34046436 |
| LCCN | 95053946 |
| Número de Cutter | R559f |
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.