Focus
Edición de la obra Focus
| Autor | Al Ries |
|---|---|
| Editorial | HarperAudio |
| Fecha de publicación | February 1, 1996 |
| Idioma | inglés |
| Formato | Audio cassette |
| ISBN-13 | 9780694516285 |
| ISBN-10 | 0694516287 |
| OCLC | 34550100 |
| Número de Cutter | R559f |
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.