Finding Fertile Ground

Identifying Extraordinary Opportunities for New Ventures

Edición de la obra Finding Fertile Ground

If you're starting a business, your best odds of success are in high technology industries: not just computing and telecom, but also biotech, aerospace, electronics, manufacturing and materials, medical devices, pharmaceuticals, robotics, and other knowledge-intensive fields. This book is the first complete framework for entrepreneurs who want to start high technology businesses.The author identifies the key factors associated with long-term success. You'll discover how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. Along the way, Shane shows how to account for crucial issues such as network externalities, and the emergence of dominant designs and technical standards.Unlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. There's no better way to find your best opportunities.Indispensable tools for every high-tech entrepreneur, manager, and investorThe right market and more: what it'll take to be "the next Google"Assess the market potential for products nobody's even imagined beforeBeat the biggest players-from the smallest garageOvercome your largest, most established competitorsCreate powerful barriers to entry and imitationKeep your markets to yourself—no matter how big they grow