Field Guide to Marketing
A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
Edición de la obra Field Guide to Marketing
| Autor | Tim Hindle |
|---|---|
| Editorial | Harvard Business School Pr |
| Fecha de publicación | December 1993 |
| Idioma | inglés |
| Formato | Hardcover |
| ISBN-13 | 9780071034357 |
| ISBN-10 | 0071034358 |
| Número de Cutter | H662f |
Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.