Field Guide to Marketing
A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
Edición de la obra Field Guide to Marketing
| Autor | Tim Hindle, Alistair D. Williamson |
|---|---|
| Editorial | Harvard Business School Press |
| Fecha de publicación | December 1993 |
| Idioma | inglés |
| Páginas | 195 |
| Formato | Paperback |
| ISBN-13 | 9780875844305 |
| ISBN-10 | 0875844308 |
| Número de Cutter | H662f |
Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.