Feeding the Dragon

Inside the Trillion Dollar Dilemma Facing Hollywood, the NBA, and American Business

Edición de la obra Feeding the Dragon

Paced like a thriller, with comparable doses of international intrigue and conflict, Chris Fenton's brazenly candid business memoir Feeding the Dragon takes readers deep behind the scenes of Hollywood's shaky foothold in China. Dealing at the highest levels with Chinese government officials and major American brands like Disney, Marvel, and the NBA, the former Olive Garden waiter-turned-entertainment-industry-power-broker disarmed and defied authorities on both sides of the superpower divide to make billions--and history. Ultimately, the intrepid exec builds a compelling case for the power of "cultural diplomacy": mutually-beneficial, soft power-sharing exchanges as a better way forward than the hardliner battle lines being drawn across Beijing, Washington, and Los Angeles. Feeding the Dragon is a must-read for anyone interested in the future of the US-China relationship and the bottom-line realities of show business and professional sports today. Even better, it's a supremely entertaining ride for anyone who simply loves a great story.