Experiential marketing

how to get customers to sense, feel, think, act, and relate to your company and brands

Edición de la obra Experiential marketing

"Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns."--BOOK JACKET.