Essentials of Marketing
Edición de la obra Essentials of marketing
| Autor | Geoff Lancaster, Lester Massingham |
|---|---|
| Editorial | McGraw-Hill Publishing Co. |
| Fecha de publicación | November 1, 1998 |
| Páginas | 456 |
| Formato | Paperback |
| ISBN-13 | 9780077094379 |
| ISBN-10 | 0077094379 |
| Número de Cutter | L244e |
Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.