Ecommerce
formulation of strategy
Edición de la obra Ecommerce
| Autor | Robert T. Plant |
|---|---|
| Editorial | Financial Times/Prentice Hall |
| Fecha de publicación | 2000 |
| Lugar | Upper Saddle River, NJ |
| Idioma | inglés |
| Páginas | 343 |
| ISBN-10 | 0130198447 |
| OCLC | 43992642 |
| LCCN | 00033996 |
| Número de Cutter | P713e |
"In this book, global e-commerce expert Dr. Robert Plant cuts through the techno-babble to present the first balanced, integrated strategy for e-commerce leadership. Plant organizes every key driver of e-commerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics. Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.