E-Commerce
Business,Technology, Society
Edición de la obra E-commerce
| Autor | Carol Guercio Traver, Kenneth C. Laudon |
|---|---|
| Editorial | Pearson Education, Limited |
| Fecha de publicación | 2012 |
| Idioma | inglés |
| Páginas | 896 |
| ISBN-13 | 9780133071856 |
| Número de Cutter | T779e |
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.