E-Commerce
Business, Technology, Society
Edición de la obra E-commerce
| Autor | Kenneth C. Laudon, Carol Guercio Traver |
|---|---|
| Editorial | Pearson Education, Limited |
| Fecha de publicación | 2008 |
| Idioma | inglés |
| Páginas | 897 |
| ISBN-13 | 9781282693159 |
| Número de Cutter | L372e |
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.