
E-commerce
business, technology, society
Edición de la obra E-commerce
| Autor | Kenneth C. Laudon |
|---|---|
| Editorial | Pearson, Prentice Hall |
| Fecha de publicación | 2012 |
| Lugar | Boston |
| Idioma | inglés |
| Páginas | 813 |
| ISBN-13 | 9780138018818 |
| ISBN-10 | 0138018812 |
| LCCN | 2011292760 |
| Número de Cutter | L372e |
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.